Karoli deeply believes in the power of storytelling. She helps to create and implement communication strategies that support the goals of our clients while taking into account their core values and beliefs.
Karoli has wide experience in using social media as a way to reach communication goals. She can help you with both strategic and practical side of social media communication.
Karoli joined PR Partner’s team in the autumn of 2019. Her previous experiences include creating and implementing social media strategy to the biggest retailer in Estonia, doing science communication in University of Tartu and leading a non-profit organisation that helps to make Tartu the most developing environment for students. This has given her extensive experience in project management, teamwork and events management. She is also skilled in accounting and measurement of results.
Karoli has a bachelor’s degree in economics, majoring in marketing and management from University of Tartu. Interest in psychological impact of marketing and communications lead her to study communications management on a master’s level, which she graduated in 2019.
Karoli prefers to spend her free time on self-development mainly in the field of psychology. She also enjoys travelling and spending time in the wonderful Estonian nature.