{"id":2412,"date":"2023-10-25T11:53:04","date_gmt":"2023-10-25T11:53:04","guid":{"rendered":"https:\/\/www.prpartner.ee\/2023\/10\/25\/6-pohjust-miks-valida-jargmiseks-tookohaks-butiikagentuur-2\/"},"modified":"2024-01-31T11:15:56","modified_gmt":"2024-01-31T11:15:56","slug":"6-pohjust-miks-valida-jargmiseks-tookohaks-butiikagentuur-2","status":"publish","type":"post","link":"https:\/\/www.prpartner.ee\/en\/2023\/10\/25\/6-pohjust-miks-valida-jargmiseks-tookohaks-butiikagentuur-2\/","title":{"rendered":"PRBI blog: 6 Reasons a Boutique Agency Might be the Right Choice for Your Next Job"},"content":{"rendered":"\n

By Samantha Gonda
Read the full article on the PR Boutiques International blog.<\/a><\/p>\n\n\n\n

We\u2019ve all heard the age-old saying that size doesn\u2019t matter, but when it comes to choosing the right public relations agency, it really does. And spoiler alert: a smaller boutique agency might just be the best choice for you, career-wise.<\/p>\n\n\n\n

As PR professionals, we get to not only choose what industry we would like to specialize in, but also at what kind of agency we would like to work. Even though working in a large agency comes with a lot of its own perks, joining a smaller boutique firm can be incredibly advantageous for recent graduates and mid-level associates seeking to advance their career. Below are 5 reasons why working in a boutique agency might be a better fit for you.<\/p>\n\n\n\n

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  1. Less Bureaucracy<\/strong><\/li>\n<\/ol>\n\n\n\n
      <\/ol>\n\n\n\n

      Say goodbye to having to \u2018run it up the flagpole.\u2019 At a boutique PR agency, the struggle of asking your boss a question, who then has to ask their boss, who then asks their boss the same question is simply not an issue. \u201cCommunication at all levels is always encouraged,\u201d says Maggie Medoff of WordWritePR, in Pittsburgh PA. At smaller agencies, you\u2019ll be much less likely to deal with the friction and messy politics found at large firms. And while a boss who doesn\u2019t let their interns make eye contact with them can be infuriating for any intern, these messy bureaucratic standards have been shown to negatively impact business as well.<\/p>\n\n\n\n

      2. Better Team Dynamics<\/strong><\/p>\n\n\n\n

      \u201cAt boutique PR agencies, you\u2019re not just a number,\u201d says Maggie Medoff, \u201cThere\u2019s a lot of time and effort that goes into getting to know each other, and that includes the executive leadership. They\u2019ve gone out of their way to get to know everyone\u2019s interests and backgrounds and engage with everyone on a daily basis.”<\/p>\n\n\n\n

      Working in a smaller agency will often, as expected, produce more intimate experiences and closer relationships within your own team. But it also creates an environment to get to know your own CEO on a more personal level. On top of that, you will even create a relationship with clients. This perk of having a happy work environment won\u2019t just work as a bonus in your life, but also your employers as positive work cultures have been shown to be more productive.<\/p>\n\n\n\n

      Although it is completely possible to have a happy work environment in large agencies, it isn\u2019t always the case. In large agency settings, coworkers can often become competitive with other employees and even other members of the same team. In boutique agencies, coworkers at all levels support one another and help each other thrive because they know that the better the whole team is doing, the better the company is doing.<\/p>\n\n\n\n

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      1. Broadening Skills<\/strong><\/li>\n<\/ol>\n\n\n\n

        When working at a smaller agency, no assignment is too big or too small. While this could be frustrating for some, it\u2019s liberating for others. \u201cI\u2019m not in a box or limited to only work on certain aspects of the business,\u201d says Trey Adams of WordWritePR, \u201cIf there\u2019s ever something that I\u2019d like to learn more about or work on, I always have the support of my colleagues to move forward and try new things.\u201d After interviewing several PR professionals from boutique agencies, it\u2019s become abundantly clear that the encouragement towards continuous learning has tremendously increased their human capital and overall happiness in the workforce. And if you don\u2019t want to take my word for it, this research conducted by LinkedIn shows that people who learn at work are 21% happier than those who don\u2019t.<\/p>\n\n\n\n

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        1. Independence<\/strong><\/li>\n<\/ol>\n\n\n\n

          One of the major perks of working at a smaller agency is the ability to spearhead your own creative ideas. \u201cThere\u2019s a lot of trust that you know what you\u2019re doing,\u201d says Rose Lock of Midnight Communications in Brighton, UK.<\/p>\n\n\n\n

          And depending on your own experiences and schema, trusting coworkers may seem like a given. However, a recent survey indicates that many full-time workers don\u2019t trust their companies.
          At boutique PR firms, you will have the trust to work on projects and support straight from the executive level whenever necessary. \u201cBeing on a smaller team and getting more time with senior colleagues helped me learn a lot quite quickly. I got more responsibilities and a bigger range of tasks very early on,\u201d continued Rose Lock.<\/p>\n\n\n\n

          This may seem a bit counterintuitive to perk number 2, Better Team Dynamics, but in many ways Independence and Better Team Dynamics are deeply connected. By working in such a tight knit group, everyone learns each other\u2019s strengths and weaknesses and supports one another by helping each other sharpen skills and learn new functions of the business. This leads to trusting each other\u2019s work without micromanagement.<\/p>\n\n\n\n

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          1. Making an Impact<\/strong><\/li>\n<\/ol>\n\n\n\n

            Employees at boutique PR agencies hold more individual responsibility for the success of the business. And in turn, the work gets noticed more. \u201cOur work gets recognized and the team always cheers and appreciates you,\u201d notes Ishita Shah of Nucleus PR while discussing the major differences of working at a boutique agency versus her experience at large agencies.<\/p>\n\n\n\n

            From the connections you create to the words you write, your work will matter. When a project you work on doesn\u2019t quite come together as you envisioned, you\u2019ll have the support of the executive level to learn from the mistakes and continue on. And when your projects are successful, you\u2019ll be thankful that you chose to work for a boutique public relations firm where you can see your ideas become a reality.<\/p>\n\n\n\n

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            1. Gaining Confidence<\/strong><\/li>\n<\/ol>\n\n\n\n

              One of the greatest facets you\u2019ll notice from working at a boutique PR agency is a tremendous growth in self-confidence. By working closely among your team members and the higher-ups of your agency from the start, you\u2019ll know more than you realize simply from the exposure and support that comes from working at a smaller-sized PR agency. \u201cYou\u2019re confident in yourself to know that you understand what has to be done and the timeline it needs to be done within. There\u2019s no time to be scared or self-doubt,\u201d says Natalie Medved of Pace Public Relations, \u201cYou learn to trust yourself and your team no matter the role or task, you know that you can and will get it done.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

              Suures agentuuris t\u00f6\u00f6tamisel on oma eelised, kuid seekord toome v\u00e4lja plussid, miks on m\u00f5nus t\u00f6\u00f6tada v\u00e4iksema meeskonnaga n-\u00f6 butiikagentuuris. <\/p>\n","protected":false},"author":1,"featured_media":2343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"post_folder":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/posts\/2412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/comments?post=2412"}],"version-history":[{"count":2,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/posts\/2412\/revisions"}],"predecessor-version":[{"id":2687,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/posts\/2412\/revisions\/2687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/media\/2343"}],"wp:attachment":[{"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/media?parent=2412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/categories?post=2412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/tags?post=2412"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.prpartner.ee\/en\/wp-json\/wp\/v2\/post_folder?post=2412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}